Real Insights

A no-nonsense guide to finding success—and avoiding failure—in your first years in real estate.

In this comprehensive guide, you will discover:

  • What you need to know about passing exams and getting licensed.
  • The insider strategy for launching and nurturing your career from Day 1.
  • Common and avoidable mistakes made in the first year.
  • The surprising traits shared by successful agents.
  • The real reasons clients choose certain agents over others.
  • Proven pricing strategies and marketing tactics.
  • Easy insights you can implement NOW to boost your real estate career.
  • The #1 key to success in real estate.
  • And more!

Let's not sugarcoat it—real estate is a cut-throat industry.

Nearly 87-percent of new agents succumb to failure within the first five years. What if instead of failing, you could join the 7-figure club instead? area

What readers say

“This one was one of the most thorough guides that I have read. It literally breaks it down for you step by step. It was very easy to read and quite helpful."

A.C.
Reader

"This works perfectly for a beginners but can also be useful for a seasoned real estate agent. I recommend this book.”

M. P.
Reader

"I was pleased to find some really great pieces of advice throughout the book and will likely keep it handy to reference regularly.”

M.T.
Reader

About the Author

John Graff is an author and the CEO of Graff Real Estate, owner of brands such as Ashby & Graff® and LicensePark. A former board member of the National Association of Realtors and the California Association of Realtors, Graff has nearly 20 years of combined real estate and public policy experience. He has appeared in media as varied as the New York Times, CNBC, Washington Post, NPR, and the Atlanta Journal-Constitution and has received awards and accolades from groups such as the U.S. Department of Housing and Urban Development, the National Association of Gay & Lesbian Real Estate Professionals, RIS Media, and Inc Magazine.

John Graff

Buy your copy of
Real Insights today!

Available in paperback, eBook, and audio at the following online retailers: